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Handcrafted Watercolor Infused with
Nature's Brilliance

Where alchemy meets art.

Our colors harness the energy of earth’s raw minerals — create magic with every brushstroke.

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about.

Svetlana art designer
about

I’m a designer and artist based in California. My journey to becoming an artist started when I was a child. I could draw all day long and never get tired. Today, that same passion fuels my handcrafted watercolor paint brand, FLO Watercolors, and my intuitive, spiritual art and design projects.

The Birth of FLO Watercolors

As an artist, I understand the frustration of working with paints that lack vibrancy, blend poorly, or simply don't feel inspiring. That’s why I created FLO Watercolors — a line of handmade watercolor paints made in small batches with the finest natural pigments and eco-friendly ingredients. Each pan is filled with richly pigmented color, silky blendability, and joyful energy — crafted to help you unlock your creativity and elevate artistic practice.

 

Why Choose FLO Watercolors?

  • Rich, vibrant colors that bring your ideas to life

  • Smooth application and layering — no chalky texture

  • Eco-conscious materials to support a sustainable planet

  • Handmade in small batches with care and intention

Whether you're a professional artist or just starting out, these paints are designed to support your unique creative voice.

My Creative Work & Collaborations

After a successful career as an art director, I transitioned to freelance work to follow my heart. Now, I split my time between:

  • Creating watercolor palettes for artists worldwide

  • Designing intuitive logos and branding

  • Painting soulful, spiritual artwork

Collaborations:

Glorka - Handmade ethical clothes promoting holistic life and freedom culture

Next Level People - Concept lifestyle brand for the modern bohemian soul

House of Light - Temple for Awakening Consciousness

My other projects:

Wwoofs - Passion Project

ArtVenture - Adult Art Camp

I'm always open to new projects and partnerships — let's make magic together!

contact.

We are going to be good friends, let's chat!

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